FLASHBACK 1964

Hot RodAugust 2020

FLASHBACK 1964
This was an exciting time, as the speed equipment aftermarket’s penetration of Motor City really began to take off. The classic example is Hurst, whose floor shift-conversion business exploded after Pontiac anointed the four-speed shifter as standard equipment on 1961 Super Duty Catalinas. Not coincidentally, cofounder George Hurst worked harder at self-promotion and was better at it than any of his peers.
Dave Wallace
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August 2020