Carrying The Brand Forward
Drag Racer|January 2018

CHEVROLET’S COPO CAMARO AND HOLLEY CONTINUE TO OPEN NEW DOORS

Rod Short
Carrying The Brand Forward

WHEN PEOPLE TALK ABOUT STOCK AND SUPER STOCK RACING FROM A GENERATION AGO, THE CHEVROLET CAMARO AND HOLLEY ARE TWO ICONIC BRAND NAMES FROM THAT TIME THAT ARE STILL RELEVANT TODAY. Early and late Camaros are a common sight at the strip, while Holley is thought of as the dominant name in carburation. Both have carried their brands forward as we look at closing out the second decade of the millennium.

Take, for instance, Chevrolet’s COPO Camaro. The auto maker instituted an internal ordering process used by dealers to get performance cars that couldn’t ordinarily be found elsewhere.

This story is from the January 2018 edition of Drag Racer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the January 2018 edition of Drag Racer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM DRAG RACERView All
Todd Atkinson, Sportsman Extreme
Drag Racer

Todd Atkinson, Sportsman Extreme

Riding the tsunami of fast bracket racers

time-read
3 mins  |
January 2017
Art Chrisman
Drag Racer

Art Chrisman

Henry Arthur Chrisman died on july 12, 2016 at the age of 86. He was a driver, fabricator, race engine builder and pioneer in post-world war ii speed tests and drag racing. 

time-read
5 mins  |
January 2017
Still Climbing Mountains
Drag Racer

Still Climbing Mountains

SHERMAN ADCOCK KEEPS ADDING TO HIS HALL OF FAME CAREER

time-read
3 mins  |
November 2017
Hauler High-Country
Drag Racer

Hauler High-Country

Bud Preuss Doing It His Way

time-read
3 mins  |
November 2017
David Rampy
Drag Racer

David Rampy

While the sport of drag racing provides ample opportunities for competitors in the pro ranks to earn their livelihood doing what they love, there are precious few chances for sportsman racers to do the same. 

time-read
3 mins  |
November 2017
The Best Day Ever
Drag Racer

The Best Day Ever

MIKE BOWMAN’S ODYSSEY TO A $100K PRO MOD PAYDAY.

time-read
4 mins  |
January 2018
This Beauty Is A Beast
Drag Racer

This Beauty Is A Beast

THE WARDELLS’ RIGHTEOUS RIDE

time-read
3 mins  |
January 2018
Carrying The Brand Forward
Drag Racer

Carrying The Brand Forward

CHEVROLET’S COPO CAMARO AND HOLLEY CONTINUE TO OPEN NEW DOORS

time-read
2 mins  |
January 2018
Bill Holland
Drag Racer

Bill Holland

IN DRAG RACER’S “BEHIND THE SCENES” COLUMN, VETERAN MOTORSPORTS JOURNALIST BILL HOLLAND ENDEAVORS TO SHINE THE SPOTLIGHT ON THOSE DESERVING RECOGNITION.

time-read
5 mins  |
January 2018
Pro Mod Updates
Drag Racer

Pro Mod Updates

Underdog Mike Bowman snatched up the $100,000 prize at the World Series of Pro Mod event held at Bandimere Speedway.

time-read
1 min  |
January 2018