THE GROWTH OF MINDA iCONNECT

Commercial Vehicle|January 2020

THE GROWTH OF MINDA iCONNECT
Close to two years, and Minda iConnect has grown to draw new clients.
Anwesh Koley

Working closely with a large multinational CV OEM to employ its telematics platform and hardware, Minda iConnect is aggressively pursuing growth. It is eyeing a big chunk of the telematics market in the CV industry, which is populated by a few organised and many unorganised players. Securing AIS140 certification from ICAT in 2018, which is about the need for public transport vehicles (buses primarily) and cabs to have an Intelligent Transportation System (ITS) onboard, the company, considered as the single largest organised player in CV telematics, and buses especially, post its acquisition of KPIT VTS and ITS business, is looking at drawing new clients in its field. Incorporated in 2014, with a vision to offer end to end ‘connected car’ solutions, Minda iConnect, a Uno Minda Group company, is running telematics programs with Tata Motors, VECV, and Force Motors. Working with SML Isuzu to come out with the SML Saarthi app., the company is engaging with CV OEMs to help them comply with the AIS140 regulation.

Keen to provide useful functionality on the operator’s smartphone to turn his experience of running the business into a productive and profitable venture, Minda iConnect is offering the CV industry CAN-based telematics solutions to ensure effective connectivity. It is leveraging IoT and AI to provide the CV industry with fleet management solutions, which go beyond real-time track and trace. Focusing on safety and reliability, the company has developed a B2B telematics solution that can be used by an operator or a fleet owner to track consignments in real-time, along with SLA enforcements, which provides information about route deviations, in-transit delays or over-speeding. Keen to get the CV operators to look at the journey risk management feature it offers, the solution is engineered such that if a breakdown occurs at any point in time, a human-managed control room guides the driver to the nearest hub. It is a feature, that Kartikeya Joshi, Business Head, Minda iConnect Pvt. Ltd., expressed will benefit the consignor (consignee), truck operator and the workshop.

Application matters

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January 2020