Traditionally a good monsoon and the festive season consisting of ‘Dusshera’, ‘Eid’, ‘Navratri’, ‘Diwali’ and Christmas among others have been the harbinger of good auto sales. It is perhaps on this basis that Kamal Motors, a Tata CV dealership based in the Mumbai region, is banking on the forthcoming festive season to clock good sales. The first quarter of the current financial that began on April 01, 2020, has been a complete washout almost. The monsoon, against the shadow of Covid-19 pandemic, brought with it floods to many parts of the country, damaging property and lives in many cities, towns and villages. Pinning its hopes on the festive season, Kamal Motors, according to Tejpal B Ailsinghani, its managing director, is following even the smallest developments in the CV industry with much interest.
Confident of clocking good sales in the festive season, the dealership, according to Ailsinghani, is leaving no stone unturned to ensure that footfalls increase. As a sales and service outlet for Tata Motors, which is a full-range player, Ailsinghani is taking note of the fact that LCV sales are showing some positive movements. Following the shift in public behaviour against the spiking numbers of Covid-19 positive persons, India having quietly overtaken Brazil in early September, Ailsinghani is banking on the rising preference for e-commerce. It would mean a greater demand for e-commerce CVs that do line-duty, last mile, express, etc. Braving the slowdown by digging into its experience spanning over two-decades, the dealership re-drew its strategies and ways of doing business during the low period.
CUSTOMER LOYALTY AND SUPPORT
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