Born To Ride Florida|August 2020
Hey everyone. Hard to believe July is gone and it is August already. And along with August comes the ever-popular Sturgis Rally. It should be interesting to see the turn out at the Rally this year. Before you know it October will be on top of us. More important to me is to see ya’ll out there riding and enjoying those motorcycles. Never forget a new adventure on that bike, regardless of the manufacturer, is only a tank of gas away.

With everything going on out in the world today, it’s not difficult to get lost in the stress of the moment. We read headlines or social media and immediately become reactionary to what we read or see. This is by design. It’s really not that hard to get massive amounts of people to react the way you want them to. Before flying off the deep end and getting that blood pressure up, remember this important fact. Every photo has multiple angles. The trick is to find the picture with the truth exposed. Every one of us has been the victim of a bad angle. You’re at a party and not drinking, but somehow there is a photo of you looking like you’re wasted to the world, all because you got caught in the middle of blinking, or eyes shut or yawning. Drama sells ads. Newspapers and social media love advertisers. The angrier they can make you, the more sensational they can make the situation.


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August 2020