BMW 330e M Sport Saloon
AutoVolt Magazine|Issue 30
BMW 330e M Sport Saloon
Has BMW’s popular PHEV done enough to stay at the top of the class? Alex Grant finds out.
Alex Grant

The old norms of the automotive industry are shifting quickly. Ten years ago, someone shopping for a compact-executive saloon would most likely have opted for a German premium brand, probably with a four-cylinder diesel under the bonnet. Today’s would-be 320d driver not only has a compelling plug-in hybrid version to consider, but some very credible battery-electric alternatives too.

Having tested the water with the left field ActiveHybrid 3, BMW has since made electrification a mainstream offer. The outgoing 330e was one of the UK’s best-selling plug-ins, and a quarter of 3 Series customers are expected to opt for it this time around. That’s helped by a broader range of variants - there’s a new Touring version, and four-wheel drive is available too.

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Issue 30