Another Step Forward

Auto Today|January 2019

Another Step Forward

After launching products like the Alturas G4 and the Marazzo, Mahindra is now taking on the lucrative compact SUV segment with the XUV300. Rahul Ghosh tells you all that we know

Mahindra first launched a Ssangyong product in form of the Rexton. However the Ssangyong brand failed to acquire the confidence of Indians. Ever since Mahindra has been taking steps very carefully and that is the right way to go. The company recently launched the Alturas G4 which in turn is the new generation Rexton. So what they are doing is ‘Indianising’ Ssangyongs and launching them as Mahindras. Next in line then is the Tivoli or as Mahindra calls it; the XUV300.

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January 2019