Yamaha has taken a slew of measures to upgrade. Testimony to it is the company’s BSVI compliance established with the multiproduct launch on December 19, 2019, in Chennai. The company then launched the BSVI compliant Ray ZR 125 FI, Street Rally 125 FI, Fascino 125 FI making a grand foray in the 125-cc scooter segment. The company also launched the MT-15 in the roadster segment and FZ 25 in the streetfighter segment. Reiterating Yamaha’s commitment towards attaining Bharat Stage VI compliance for its two-wheeler product portfolio with key technological upgrades to meet consumer expectations, commented Motofumi Shitara, Chairman, Yamaha Motor India, “The company is delighted to enter the 125-cc scooter segment so that with more power, new technologies and improved engineering, Yamaha can fulfil the passion of riding and adventure for scooter customers.”
Starting the production of its newly launched two-wheelers from January 2020, Yamaha has earmarked an estimated investment of 14 crores for the production of BSVI compliant vehicles. With its current 1.7 million units manufacturing capacity, Yamaha is claimed to have already invested an estimated 1500 crores over four years in its production facility. Confident of recovering from the economic slowdown, Yamaha according to Shitara is confident of the two-wheeler segment bouncing back soon after the transition to BSVI emission norms. Maintaining high performance and quality product standards, Yamaha is banking on its 125 cc scooter portfolio to win over the youth.
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This story is from the April 2020 edition of Auto Components India.
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