Blurring The Boundaries
d+a|Issue 109
Blurring The  Boundaries

Elita Ong, Foreign Policy Design Group’s Interior & Architecture Partner, is an advocate of marrying spatial experiences with their brand’s narrative.

What is your design philosophy?

To challenge and explore, because I feel that it is not always black and white or definite. An idea, a material or even an installation detail can always be challenged and seen from different perspectives; and design helps make things limitless.

Why did you join Foreign Policy Design Group (FP)?

The boundaries between the different creative disciplines – graphic design, interior design, industrial design etc. – are blurring, and studios are being more multi-disciplinary. FP is one of the leading branding studios and it was only natural that a full brand experience spreads from graphics to the spatial. At the same time, before I joined them in 2015, I could feel quite a divide when I did projects that worked independently from the brand consultant, where the space just didn’t quite gel with the brand. I guess FP and I aligned, and with a little bit of perfect timing, I joined as a partner to help build this spatial arm of the company.

Where do you draw your inspiration from to create your designs?

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Issue 109