snap+share at SFMOMA
Gwynned Vitello: Tell us about snap+share.
Clement Cheroux: The exhibition is really about the idea of transmitting photographs from made art to social media. What is fascinating is that when I studied photography in the ’80s, everybody was solely interested in the making of the photograph, and now everybody is talking about the sharing, so there has been a shift from making to sharing, the transmission of the image. It’s not anymore just about a creative or technical question, but about the viewer asking, “Who’s going to look at these photographs?” It’s much more of an outward gesture.
In the past, there was arcane technical terminology and mystery surrounding the darkroom, but this is definitely about the democratization of photography.
Yes, it really is. When you think about transmitting, what’s going on in the internet, you think, “What we are doing today is new and we are sending so many images.” But it’s not so new because we were exchanging and transmitting photographs since the nineteenth century— though not in the same way!
How will you show those past attempts?
We start the show with what are considered the first illustrated postcards, these are from the Eiffel Tower. The very first were invented in Germany in the middle of the nineteenth century, but then, at one point in the ’80s and ’90s, people thought they would be better with an image.
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE