ROBERT O. REID
Illustration|Illustration No. 69
ROBERT O. REID
From the late 1920s through the 1940s, Robert O. Reid’s work appeared regularly in Collier’s, Cosmopolitan, Ladies’ Home Journal, and The Saturday Evening Post. From August 1931 through December 1940, the prolific artist illustrated at least 35 covers for Collier’s, and at least 40 stories in that magazine alone.
Tom Peirce

By the early 1940s, Reid’s success as an editorial illustrator lead to more lucrative commissions in advertising, and he became the go-to illustrator for such clients as The General Tire Corporation, Old Gold Cigarettes, Topps Gum, and Pabst Blue Ribbon Beer.

Although Reid’s style evolved over time, most of his work could be considered cartoon-realism, a style that distinguished Reid from many of his contemporaries, who tended to be either romantic realists or genre cartoonists. The popularity of his illustrations is easy to understand in that they were funny, and stylishly executed, with an eye for composition and color—and importantly, they featured beautiful women oblivious to their charms. In particular, Reid’s meticulous attention to fashion created mood as much as the poses and expressions of his characters.

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Illustration No. 69