By the early 1940s, Reid’s success as an editorial illustrator lead to more lucrative commissions in advertising, and he became the go-to illustrator for such clients as The General Tire Corporation, Old Gold Cigarettes, Topps Gum, and Pabst Blue Ribbon Beer.
Although Reid’s style evolved over time, most of his work could be considered cartoon-realism, a style that distinguished Reid from many of his contemporaries, who tended to be either romantic realists or genre cartoonists. The popularity of his illustrations is easy to understand in that they were funny, and stylishly executed, with an eye for composition and color—and importantly, they featured beautiful women oblivious to their charms. In particular, Reid’s meticulous attention to fashion created mood as much as the poses and expressions of his characters.
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Illustration No. 69