The Cosmic Chaos of India
Creative Gaga|Issue 49
The Cosmic Chaos of India
Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his artworks for many different brands and studios. Some of his recent illustrations have been displayed here.
Pavan Rajurkar

Society Masala Tea

The Masala of Indianness

Title: Society Masala Tea

Studio: Black Swan Life, Mumbai

The client asked to capture the cacophony of India in a single visual with a unique style of illustration. The illustration highlights the everyday life of India and the contrasting cultures, landscapes, people, actions, cities, flora & fauna of India.

The illustration has been used for Society Masala Tea’s print & outdoor communications of ‘Masala of Indianness’ campaign. The illustration not only sucks you in to find many relatable elements but also perfectly capture the order in a chaos of Indian life.


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Issue 49