MODELLING MEDICINE
3D World UK|July 2020
MODELLING MEDICINE
3D software and technology is ushering in a new generation of medical knowledge and healthcare solutions. We show you how
3D software is often associated with the colorful world of animated movies, the action-packed VFX of Hollywood features, the lofty heights of modern architecture, or the groundbreaking visuals of video games. In fact, technology pervades almost every aspect of modern life and is becoming an increasingly helpful tool in the world of healthcare. From training the next generation of surgeons to modeling orthopedic devices, and visualizing the inner workings of the human body, CG is helping to advance the field dramatically. 3D World has donned its scrubs and spoken to some of the innovative individuals behind the 3D healthcare revolution.

THE CUTTING EDGE

As creative director of MadMicrobe Studios and an award-winning medical animator, Joel Dubin is perfectly placed to discuss the role of CG in healthcare. “I think it’s a great medium for educating anyone N from the average consumer doing a Google search, all the way up to healthcare professionals who may wish to showcase a surgical technique or scientists who need to visually communicate a molecular activity to their peers,” he explains.

Comprised of seasoned experts with decades of experience in medical animation, MadMicrobe has become an industry leader in life science visualization.

Dubin continues: “There’s something about shrinking a movie camera down to the size of a cell or molecule and being able to bring the audience right into the action, allowing them to see things they would never be able to see otherwise. This can help make science a little more exciting to the average person and thus easier to comprehend and retain. It can become a form of entertainment that fascinates the viewer while having the by-product of being educational, regardless of the complexity of the concept.”

Elsewhere, a global partnership between Essentium, Inc., a leading provider of 3D printing solutions, and Vorum, a world leader in CAD/CAM processes for orthotics and prosthetics, is taking an innovative approach to the creation of orthopedic devices. “In the biomedical industry 3D printing will enable ease of design and the power to take creativity to the next level,” says Blake Teipel, Ph.D., CEO, and co-founder of Essentium.

“For example, patients today want access to ever more functional prosthetics, ranging from dynamic legs with shock absorption and carbon-fiber blades (or feet) to bionic arms with nimble fingers,” Teipel continues. “Moving forward 3D printing will become important for designing parts that can interact with the human body and more accurately mimic human anatomy.”

Both MadMicrobe and the Essentium/Forum partnership are leveraging cutting-edge technology to push forward their respective sciences. Dubin is confident that CAD/CAM processes for orthotics and prosthetics, is taking an innovative approach to the creation of orthopedic devices. “In the biomedical industry 3D printing will enable ease of design and the power to take creativity to the next level,” says Blake Teipel, Ph.D., CEO, and co-founder of Essentium.

“For example, patients today want access to ever more functional prosthetics, ranging from dynamic legs with shock absorption and carbon-fiber blades (or feet) to bionic arms with nimble fingers,” Teipel continues. “Moving forward 3D printing will become important for designing parts that can interact with the human body and more accurately mimic human anatomy.”

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July 2020