CREATE A SPORTS CAR ADVERTISEMENT

Produce an engaging automotive scene

- Shayan Shamlou

The inspiration for this work came to me when I saw various photos of moving sports cars on the internet. All the cars were accompanied by motion blur, which is a beautiful effect that simulates moving volumes, and I was very fascinated.

This idea led me to do even more research into this area so that I could display the car in other modes, such as various types of advertisements and showrooms.

The technique used in this scene, which was rendered with the Corona rendering engine, is the ‘photo backplate’ technique. In this scene, an attempt has been made to define a story, presented in the form of an advertisement.

Therefore, the car must be rendered in different modes, colours and scenes, such as outdoor and indoor, moving or still, in order to effectively convey this narrative.

In this scene, the car material as well as the quality of the photo used in the background is very important and must be prepared in high resolution before we start. So let’s begin!

01 FIND HDRI BACKPLATE

Before we get started, this is the most important step. To provide a better reference for the background, you can take a photo from HDRI Haven, where you can download and use different HDRIs in very high quality up to 16K.

We have to use the same HDRI as the background for the ambient light and the environment. We can consider the HDRIs that we use for the ambient with 4K or 8K resolution to save on rendering time, and even for the background, I can also use up to 16K quality. We can also choose HDRIs that have backplates if we select from this category.