The word ‘hypothesis’ predictably turns up a lot in our interview with this 20man multi-awarded Bangkok-based firm.
Going through the interview, one realizes that the studio’s mantra, ‘We always question to form a hypothesis,’ goes beyond a glib PR spiel. The very act of questioning, especially the things people take as givens, produces the eye-catching and out-of-the-box ideas Hypothesis routinely turns up with.
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Special Issue 2