Nonchalant Industrial aesthetics

Architecture + Design|June - July 2020

Nonchalant Industrial aesthetics
Project: The Office of Sony DADC, Mumbai- Interior Designer: Ashleys, Mumbai
Arbaysis Ashley, Pooja Ashley

The office, nestled in the urban milieu of Navi Mumbai, exudes a young vigor with the vibrant portfolio of Sony evident in every volume while restraining to the robust subdued corporate ethos. Gutted down by an unfortunate fire accident in the past, the former office demanded a revival through modern and refined design vocabulary. Envisioning an idea of striking a balance between corporate minimalism that characterizes the global workspace design trends and a nonchalant industrial aesthetic that prioritizes authenticity of expression to create an office environment that is open, invigorating, subtly regimented and fits within clients budgetary, the design is administered.

The office is spread across an area of 7000sq ft with an exposed structural layout which was originally intended for an industrial unit. With a primordial agenda of incorporating spaces such as a director’s cabin, a conference room, a visitors’ lounge, meeting rooms, an editing room, and an accounts room along with a total of 75 workstations in an open plan, the journey of design experimentation started.

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June - July 2020