Offering a refreshed, urban take on furniture and accessory design, SCRIPT celebrates a new way of living. Combining beauty and intelligence, SCRIPT, the luxury brand, part of Godrej Group, makes furniture that’s interactive and suited to consumer needs. With this philosophy, the brand has created ecosystems that integrate various pieces of multi-faceted furniture, allowing a user to swiftly adapt to a new activity in the same space, with just a couple of pulls, pushes, shifts and lifts. SCRIPT channels this design thinking to inspire fresh, meaningful behaviour within homes.The brand’s products are intelligent, purposeful and aesthetically designed, entirely around the user, to give them a fluid-living experience that SCRIPT calls ‘Freedom of Living.’ It speaks to evolved, early adopters who live life on their own terms—the people who believe in a work-life balance and seek to break free from monotony. It crafts for the environmentally conscious folk who are fast thinking, adventurous and opinionated. Recently, the brand collaborated with RAW—an exclusively curated show bringing together the best of Indian aesthetics in furniture design and home decor under one roof. The brand’s display at the AD Design Show had onlookers deeply interested in its myriad, thought-provoking offerings.
1. THE JOURNEY
This story is from the January - February 2020 edition of AD Architectural Digest India.
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This story is from the January - February 2020 edition of AD Architectural Digest India.
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The Curator
AD’s Art issue would be incomplete without an essay on Peggy Guggenheim, the philanthropist and visionary who was collecting through the war years, and whose home-turned-museum in Venice has one of the most important holdings of modern art in the world.
Raw Mango Agama
TEXTILES HAVE BEEN INTEGRAL TO THE STORYTELLING AT AD IN PRINT. IN A NATURAL STEP AHEAD, FOR THE FIRST TIME EVER, THE AD DESIGN SHOW THIS YEAR OPENED WITH A GARMENT PRESENTATION. THE MOOD, THE MUSIC, THE PEOPLE, THE TEXTILES EVERYTHING WAS MAGIC.
JAIVEER JOHAL'S CHENNAI HOME IS
FLANKED BY THE ADYAR RIVER ON ONE SIDE AND THE BAY OF BENGAL ΟΝ THE OTHER, AND ANCHORED IN A SEA OF ART AMIDST WHICH HE LIVES IN THIS BOLDLY DESIGNED ONEBEDROOM APARTMENT
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IN A CHARMING ART DECO BUILDING IN MUMBAI'S HERITAGE PRECINCT, WITH THE BUSTLE OF OVAL MAIDAN ACROSS THE ROAD, COLLECTOR DARA MEHTA LIVES AMONG A STAGGERING COLLECTION OF ART IN A STARKLY MINIMAL HOME THAT IS MEDITATIVE AND RESTRAINED IN ITS INTERIORS DESIGNED BY NETERWALA AIBARA INTERIOR ARCHITECTURE AND ALL FOR THE ART TO SHINE THROUGH.
WELCOME TO THE AMINS BARODA HOME
THE CITY OF BARODA-NOW CALLED VADODARA IS INTRICATELY LINKED TO THE HISTORY OF MODERN AND CONTEMPORARY ART IN INDIA. REFLECTING THIS JOURNEY IS MALIKA AND CHIRAYU AMIN'S ANCESTRAL HOME AND THEIR INCREDIBLE COLLECTION OF ART.
60 Years of Chemould
In telling the story of Gallery Chemould, Jerry Pinto writes a short history of art in the city
Bijoy Jain
AT FONDATION CARTIER
Treasure Hunt at Alessi
Cristina Kiran Piotti visits the Alessi Museum in Omegna, Italy, and discovers India-inspired creations in the archive of an iconic Italian design house.
What's New at the Art Fair
Design gets a special space at this year’s India Art Fair, with the iconic Carpenters Workshop Gallery curating a section along with Ashiesh Shah.
The Life and Work of KG Subramanyan
In the year of the artist's birth centenary, Mortimer Chatterjee remembers this boundless creative genius across the histories of art, craft and design.