AD Architectural Digest India|January - February 2020
Over a century dedicated to leather, the brand’s chosen material, Poltrona Frau strives to invent new forms, construction solutions and styles every step of the way. This has led to the creation of timeless pieces that express a universal yet intimate personal elegance. With research as an integral part of the brand’s DNA, Poltrona Frau’s magic comes from always staying contemporary to its times. It remains fully consistent with its identity which is made of excellent craftsmanship, exclusive materials, Italian elegance, attention to details, functional design and most importantly supreme comfort. From its craftsmanship in leather with Poltrona Frau Leathership® to being the first company that introduced colours in leather, the brand reveals one creation after the other through the constant innovation of tradition. Over the years, the brand has collaborated with over 200 leading, global architects and designers, both established and upcoming, and is present in over 100 countries. Everyone from Bollywood superstars to business leaders and well-known politicians patronize and own products from the brand.
1. THE JOURNEY
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January - February 2020