PLÜSCH

German for ‘plush, luxurious and refined,’ Plüsch, a luxury kitchen and furniture company, exemplifies a modern and engaging experience

With more than 20 years of experience, Plüsch was the first company to bring a German luxury kitchen brand to India back in 1998. The name ‘Plüsch’ also reflects the promise of German luxury and elegance. The brand’s goal was to bring the best German brands to India—from kitchens to wardrobes and furniture. And it has gone on to do just that. Today, it has set benchmarks in the industry for its revered portfolio of brands and has grown from strength to strength thanks to its “service before sales” motto. Along the way it has been a part of many enterprising collaborations like the one with Studio FA Porsche for its Porsche Kitchen by Poggenpohl. The kitchen concept showcased how the combination of the finest handcrafted production and state-of-the-art technology results in an outstanding product that can be integrated to any kind of home—from a spacious loft to an old tenement apartment. Another noteworthy creation is Work’s by Eggersmann.

The concept of this kitchen is based on a workshop that places emphasis on functionality in addition to aesthetics and design. Short distances, perfect arrangement, access, structure—all come together to create a professional kitchen where skilled cooking becomes sophisticated. Over the last 22 years, the brand has created many such prominent kitchens for celebrities like Shah Rukh and Gauri Khan, Deepika Padukone, Ranveer Singh, Anushka Sharma, Rani Mukerji, Kajol and Ajay Devgn, Dipika Pallikal Karthik, Rohit Shetty, Kapil Sharma, and many more. Its customers also include Ratan Tata, Anil Ambani, Abhishek Lodha, Phiroza Neterwala, Swati Piramal, Bharat Goenka and many more.

1. THE JOURNEY