CRAFT & CONCRETE

AD Architectural Digest India|December 2019

CRAFT & CONCRETE
Chanel’s mini empire of artisan workshops will soon find a new home in Paris’s 19th arrondissment, in a striking building that has been christened Le 19M
DIVYA MISHRA

When is a building not a building? Answer: When it is a bridge. To be more specific, when it is a bridge between traditional craft methodologies and their application in the modern world. The building in question is Chanel’s Le 19M— the luxury fashion house’s agglomeration of craft workshops that it has been collaborating with ever since the time of Coco Chanel.

To design the building, Chanel commissioned Rudy Ricciotti, winner of the 2006 Grand Prix National de l’Architecture, who brought to the project his signature subversive and distinctly French style. In October, the structural work was completed, and you could tell—despite the raw concrete and metal girders crisscrossing the hive of construction activity—that the building had good bones.

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December 2019