A BIG DESIGN
AD Architectural Digest India|July - August 2020
A BIG DESIGN
DESIGNED BY THE BJARKE INGELS GROUP, THE MUSÉE ATELIER AUDEMARS PIGUET IN LE BRASSUS IS THE LATEST MASTERPIECE TO BE COMMISSIONED BY THE SWISS WATCHMAKER
TYREL RODRICKS

The quaint village of Le Brassus sits in the Vallée de Joux—widely regarded, along with Neuchâtel, as the birthplace of Swiss horology. It was in Le Brassus that, nearly a century and a half ago, Jules Louis Audemars and Edward Auguste Piguet set up their watchmaking workshop. These same historical premises were expanded last month, with the opening of the Musée Atelier Audemars Piguet—a structure that has been seven years in the making. “The original building of the company is an extremely important part of our Musée Atelier. This is where the heart of Audemars Piguet started to beat in 1875,” says Sébastian Vivas, heritage and museum director for the watchmaker. Given the weight of this context for the project, when they reached out in 2013 for proposed designs from five architecture firms, their brief was “impossible to achieve”, says Vivas.

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July - August 2020