BOWCHOW SUPERDOG BALANCED NUTRITIOUS MEALS FOR YOUR FURRY BUNDLES
Creature Companions|January 2020
Mr. Ashwin Kashyap Raghuraman, Founder and Proprietor of BowChow SuperDog recently sat down with Ms. Priyanka Tanwar, Editor of Creature Companion Magazine to discuss about his company’s inception, USPs, products, laboratory accreditation and social welfare initiatives. Excerpts . . .
BOWCHOW SUPERDOG BALANCED NUTRITIOUS MEALS FOR YOUR FURRY BUNDLES

TELL US THE STORY BEHIND THE INCEPTION OF BOWCHOW SUPERDOG. WHAT CHALLENGES DID YOU FACE WHILE SETTING UP YOUR VENTURE?

After over a year of scouring the internet for recipes, discussing with vets, understanding how a dog’s digestive system works, which ingredients aid in growth & development and more research, I officially launched BowChow SuperDog in March 2017. At the launch we only had a handful of clients, all from our circle of friends and family. During our initial days, we were a subscription only model, it proved to be very challenging for us as people would not prefer subscription for themselves let alone for a dog food startup. Several changes had to be made in the original plan to ensure our continuity and sustainability in the pet food startup space. Today we serve our yummy chow to several pets across the country. BowChow SuperDog was started with the idea of providing best and natural nutrition to our furry friends using only real and whole ingredients. Competing and popular brands not only lack nutrition but also use inferior quality ingredients in their pet food products.

Being a pet lover myself (I have 3 dogs), I set out on a mission to figure out what was the best way to feed my pets. I came up with the idea of BowChow SuperDog (best chow for your best friend) along the way.

Coming from an orthodox TamBhram vegetarian family, my first challenge was to figure out how to handle meat myself. This was followed by understanding how and why it was very important to our pets. During the initial days, I had the help and support of a dear friend Raghuraman Uncle (not my father) who taught me everything I needed to know about cooking with chicken for pet food. After several months of trial and error and multiple recipes, we locked on to the existing recipe which is now loved by every pet.

This story is from the January 2020 edition of Creature Companions.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the January 2020 edition of Creature Companions.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM CREATURE COMPANIONSView All
DOGZ & DUDEZ: FROM TICKS AND FLEAS TO REAL TIME INSPIRATION
Creature Companions

DOGZ & DUDEZ: FROM TICKS AND FLEAS TO REAL TIME INSPIRATION

In conversation with Gunjan Kaur, Founder of Dogz & Dudez, we delve into what led to the creation of Dogz & Dudez, its range of products, and how it actively roots its mission in making life easier for pets and pet parents.

time-read
4 mins  |
January 2024
FEEDING YOUR DOGS WITH REAL CHICKEN TO ENRICH THEIR LIVES
Creature Companions

FEEDING YOUR DOGS WITH REAL CHICKEN TO ENRICH THEIR LIVES

Dogs have evolved from wolves thousands of years ago and are guided by their natural ancestral diet.

time-read
3 mins  |
January 2024
ANCHORING INDIE DOGS ON A GLOBAL PLATFORM THROUGH "Tails of the World"
Creature Companions

ANCHORING INDIE DOGS ON A GLOBAL PLATFORM THROUGH "Tails of the World"

In March 2023, I signed into an International project called TAILS OF THE WORLD.

time-read
2 mins  |
January 2024
STRENGTHENING BONDS IN THE NEW YEAR
Creature Companions

STRENGTHENING BONDS IN THE NEW YEAR

7 Resolutions for Pet Parents to Enhance Their Journey with Furry Friends

time-read
2 mins  |
January 2024
CARE TIPS FOR DOGS TO ENSURE THEIR WELL-BEING
Creature Companions

CARE TIPS FOR DOGS TO ENSURE THEIR WELL-BEING

As dеvotеd pеt ownеrs, еnsuring thе wеll-bеing of our caninе companions is a top priority.

time-read
6 mins  |
January 2024
Revolutionizing Pet Healthcare: The Homoeopathic Approach of Bakson Veterinary
Creature Companions

Revolutionizing Pet Healthcare: The Homoeopathic Approach of Bakson Veterinary

Dr. Tamanna Bakshi stands at the forefront of a groundbreaking movement in pet healthcare with Bakson Veterinary, an initiative aimed at integrating homoeopathy into pet care.

time-read
1 min  |
January 2024
LITTER BOX ISSUES IN CATS
Creature Companions

LITTER BOX ISSUES IN CATS

Understanding and Addressing A Comprehensive Guide

time-read
6 mins  |
January 2024
THROWING UP IN DOGS
Creature Companions

THROWING UP IN DOGS

Underlying Causes and Management of Affected Animals

time-read
4 mins  |
January 2024
Pet-Proofing Your Home: A Checklist for safer floors at home with ITC Nimyle
Creature Companions

Pet-Proofing Your Home: A Checklist for safer floors at home with ITC Nimyle

Welcoming a new furry family member is a joyous occasion, and ensuring your home is a safe haven for your pet requires thoughtful consideration.

time-read
1 min  |
January 2024
MANISHA & HITESH PAWRENTS OF PLOWYTHECAT
Creature Companions

MANISHA & HITESH PAWRENTS OF PLOWYTHECAT

Plowy has that kind of personality which can cheer up anybody in this entire world.

time-read
1 min  |
January 2024