The pet care industry continues to grow at a rapid rate, fuelled by a rise in pet parenting across the globe.
Carla Bath, Hill’s Pet Nutrition’s marketing manager, says that it’s encouraging to note that both millennials and baby boomers are rapidly growing pet parent markets. Millennials are seeing pet ownership as good practice for their young families, and baby boomers in the 70+ age category are embracing companion animals. In addition to these two demographics, multiple pets’ households are now far more common than they used to be. Plus, we’re seeing cultural shifts in perceptions on pet parenting in different parts of the globe, with China, India and Latin America set to be central at boosting dog and cat ownership.
This story is from the April/May 2020 edition edition of Canine Zone.
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This story is from the April/May 2020 edition edition of Canine Zone.
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