TESLA INTRODUCES LOW-APR FINANCING FOR MODEL 3 TO BOOST DEMAND

Tesla has rolled out a new financing incentive for the Model 3 in the United States, offering a 0.99% annual percentage rate (APR) for qualified buyers across loan terms of up to 72 months.

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The move arrives at a time when competition in the electric-vehicle segment continues to intensify, with automakers introducing aggressive pricing strategies and new incentive programs to attract buyers in the mid-priced EV category. By lowering borrowing costs rather than reducing the sticker price outright, Tesla is positioning the Model 3 as a more affordable long-term purchase while preserving its pricing structure and brand positioning.

The financing promotion applies to all newly ordered Model 3 vehicles, and Tesla says the program is designed to accelerate adoption of its most accessible sedan while maintaining strong sales momentum following updates to the vehicle's design, efficiency, and onboard technology in recent model-year refreshes.

HOW THE NEW FINANCING PROGRAM WORKS

The headline feature of the new offer is the 0.99% APR rate, which significantly reduces the total financing cost compared with traditional auto loans that frequently exceed 5% to 7% in the current lending environment. Over a multiyear loan period, the difference can translate into thousands of dollars in savings, particularly for buyers financing higher-trim configurations or including optional software packages such as advanced driver-assistance features.