Tips for Shooting Iconic Landmarks Without Making Them Cliché

There’s a thrill in standing before the world’s most iconic landmarks—Eiffel Tower in Paris, the Taj Mahal in India, New York’s Statue of Liberty, or the Great Wall of China.

- RAJAN GUPTA

These are places etched in our collective consciousness, appearing in postcards, travel brochures, and Instagram feeds ad infinitum. And therein lies the challenge for photographers: How do you shoot something that’s already been photographed millions of times and still make your image stand out? Capturing iconic landmarks in a fresh and meaningful way is one of the great creative challenges in photography. But with a thoughtful approach and a dash of boldness, it’s entirely possible to turn the cliché into the compelling. Here are some practical tips and creative strategies to help you rethink your approach and shoot iconic landmarks like a true visual storyteller.

1. Research Beyond the Postcard

Before even picking up your camera, dive into research. Understand not only the history and symbolism of the landmark but also the way it has traditionally been photographed.

Why it matters:

Research helps you avoid replicating the exact same compositions seen countless times. Knowing what’s been done allows you to find what hasn't.

Tips:

• Use Google Images and Instagram geotags to see common compositions.

• Read about the landmark’s history—look for interesting stories or lesser-known aspects.

• Explore art and vintage postcards for alternative interpretations.

2. Scout for Unique Perspectives

The front-on, center-aligned, “postcard” shot is everywhere. But landmarks are 3-dimensional and exist within a surrounding environment—use that to your advantage.

How to do it:

• Walk around the landmark. Don’t settle for the first or most obvious angle.

• Get high or low. Use rooftops, observation decks, or even drones (where legal). Alternatively, shoot from ground level for dramatic upward compositions.