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Taylor Swift Announces 12th Album, The Life Of A Showgirl
August 13, 2025
|The Straits Times
American singer Taylor Swift relishes announcing her albums in dramatic fashion.
NEW YORK – On Aug 12, she did it again, revealing the name of her 12th original studio album, The Life Of A Showgirl, when a countdown clock on her website ticked down to 12:12am Eastern time (12:12pm Singapore time). The 35-year-old did not disclose the album's release date or any information on the tracks.
Known for meticulously placing Easter eggs before making announcements, Swift's team set off speculation from her hyper-attentive fan base by posting a carousel of photos on Instagram on Aug 11. Could the 12 photos, taken at stops on her The Eras Tour, correspond with the singer-songwriter's 12th studio album? Did the pattern of orange outfits align with Swift's practice of colour-coding her catalogue?
“Thinking about when she said ‘See you next era…,” the post’s caption teased.
The announcement coincided with the news that Swift would be making a rare media appearance on the podcast New Heights, which is hosted by her boyfriend Travis Kelce and his brother Jason. The episode is slated to be posted on Aug 13.
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