Shift in Byju’s strategy: Does away with sales target, offers incentives, cuts course fees
The Morning Standard|May 10, 2024
CASH-strapped Byju's has slashed its product prices by at least 30%.
Shift in Byju’s strategy: Does away with sales target, offers incentives, cuts course fees

Sources said the annual subscription for the Byju's Learning App is now available at yearly price of 12,000, while Byju's Classes and Byju's Tuition Centres (BTC) are priced at 24,000 and 36,000, respectively, for a complete year.

This comes after the company's founder Byju Raveendran took over daily operational responsibilities of Byju's after nearly four years.

In a meeting with over 1,500 sales associates and managers, Raveendran announced a shift in the company's sales strategy.

هذه القصة مأخوذة من طبعة May 10, 2024 من The Morning Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة May 10, 2024 من The Morning Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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The Morning Standard

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The Morning Standard

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