Twitter needs advertisers but advertisers can get along without Twitter. Two of the biggest stories of the moment give a stark illustration of the power, and lack of it, in the media space. The World Cup is huge. An estimated 5 billion people will watch it, out of the 8 billion of us on the planet. That’s way ahead of the Tour de France 3.6 billion), the Olympics 3.6 billion in Rio de Janeiro in 2016), and 2.6 billion for the cricket World Cup in 2019.
For any advertiser with global ambitions, access to nearly two-thirds of the world’s population is one of the things you cannot ignore, even if within some of your markets there is political pushback against the regime of the host country. You may make a strategic decision that your marketing budget is better spent elsewhere, but if you take the plunge, you stick with it.
And so the main advertisers have hung in there. Bloomberg went round the biggest hitters, including Adidas, Volkswagen, and Coca-Cola, asking them about their position. None of the seven Fifa sponsors said they would make any changes to their global advertising plans to reflect concerns for human rights,” it reported.
هذه القصة مأخوذة من طبعة November 21, 2022 من The Independent.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 21, 2022 من The Independent.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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