Diminishing returns South African teams join a Champions Cup eroded by reality of the free market
The Guardian|December 07, 2022
The Heineken Cup was universally recognised for years as the great success story of the professional era. It is the same age, the first match played on Halloween in 1995, a Tuesday night, on the shores of the Black Sea, when Toulouse beat Farul Constanta of Romania 54-10 in front of two men T and a dog.
Michael Aylwin
Diminishing returns South African teams join a Champions Cup eroded by reality of the free market

Within a decade it was being heralded by no less an authority than the Observer as the greatest rugby tournament. More colourful than regular domestic competitions; more competitive than the World Cup; more teams than the Six Nations or (as was then) the Tri-Nations. On the eve of the 10th season, in 2004, Eddie Butler described the competition as a "new cultural experience" to rival the Six Nations.

The northern hemisphere had just produced its first (and to date only) world champions, and, get this, the cumulative deficit of the nine Premiership clubs who filed accounts that season was a little over £1m. Four of them were in profit. The salary cap was £2m.

How times change. As we sit on the eve of the 28th edition, which kicks off on Friday on the shores of the Thames, when London Irish host Montpellier, does anyone feel the same way about the competition that in its heyday not even the most curmudgeonly would flinch at calling by its sponsor's name?

هذه القصة مأخوذة من طبعة December 07, 2022 من The Guardian.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة December 07, 2022 من The Guardian.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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