After stirring a price war in the soft drink segment with the relaunch of Campa, billionaire Mukesh Ambani-led Reliance has entered the personal and home care segment of FMCG, offering products at 30 to 35 per cent lesser price.
Products of RCPL, the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), are available only in selected markets but the company is building a dealer network on a pan-India basis, and the availability of its products will be scaled up across modern and general trade channels. "They are creating a distinct and dedicated distribution network comprising traditional dealer/stockists as well as modern trade b2b channels," said an industry source.
هذه القصة مأخوذة من طبعة March 27, 2023 من The Free Press Journal.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 27, 2023 من The Free Press Journal.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
BJP Government Making All Effort For Naxal Affected Areas: Dy CM Sharma
Chhattisgarh Deputy Chief Minister Vijay Sharma on Thursday has said that the Vishnu Deo government of the state is making every possible effort for development in Naxal affected areas.
Goldman Sees India's Stocks, Bonds And Rupee As Top Emerging Market Picks
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Israel Takes Control Of Gaza-Egypt Land Strip
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Country's Haj gateway faces issues
From the 16th to the 18th century, Surat port was known as the gateway to Mecca for Haj pilgrims.
Delhi govt sets up war room to monitor water tankers
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