Stars in fine feathers

INSPIRATION: CELEBS' PREPPY OUTFITS TRIGGER GLOBAL SEARCHES

- Thami Kwazi

TRENDSETTERS. Blake Lively and Ryan Reynolds at a ceremony in the US.

When it comes to style inspiration, some celebrity couples are not only winning hearts, but also shaping global fashion searches.

According to new research, Taylor Swift and her NFL star fiance Travis Kelce are officially the world's most searched-for preppy-style couple, topping the ranking with a staggering 116 660 average monthly Google searches.

The research, by fashion brand Superdry, examined search data for celebrity couples whose wardrobes embody the classic preppy aesthetic. From tennis skirts and tailored blazers to cable-knit jumpers and varsity jackets, the study reveals the pairs that capture the public imagination when it comes to polished, collegiate-inspired fashion.

Polished power couple

At number one, Taylor Swift and Travis Kelce are proving that style synergy is just as important as chemistry.

Swift has long embraced preppy staples: high-waisted shorts, tailored blazers and polished accessories that nod to both vintage Americana and Ivy League chic.

Kelce leans into his reputation as one of the best-dressed men in sport, stepping out in sharply cut suits, luxury loafers and the occasional collegiate-inspired knit.

Together, they embody the ideal modern preppy couple traditional yet trendsetting.

Rising stars in preppy fashion