Ferdinand says 'nice guys don't win' after Isak saga

Players should not be vilified for forcing through transfer moves, former England star Rio Ferdinand said following the Alexander Isak saga, adding: "Nice guys don't win."

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Hong Kong - Players should not be vilified for forcing through transfer moves, former England star Rio Ferdinand said following the Alexander Isak saga, adding: "Nice guys don't win."

Isak (right) is public enemy No 1 at Newcastle United after making it clear that he did not want to play for the club again as he attempted to engineer a move to Liverpool.

The Swedish striker got his wish by sealing a British-record £125 million switch to the Premier League champions on Monday.

England defender Marc Guehi however saw his move to Liverpool break down after Crystal Palace vetoed his sale at the last minute.

In contrast to the bitter Isak saga, Guehi earned plaudits for continuing to play and perform for Palace despite Liverpool's advances.

"Nice guys don't win," former England and Manchester United defender Ferdinand said on the sidelines of the World Football Summit in Hong Kong.