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Sketches to reels: Influencers redefine film promotion
September 02, 2023
|Mint Mumbai
In a marked departure from the traditional ways of marketing a movie, filmmakers and studios are increasingly turning to influencers to woo audiences to the theatres
According to entertainment industry experts, social media influencers like Kusha Kapila, Ashish Chanchlani and Bhuvan Bam, who regularly collaborate with movie projects, command 40-60% of overall social media budgets.
Prominent influencers who produce sketches leading up to the release of a movie, often featuring lead actors, charge ₹2-3 lakh for a post and ₹5-15 lakh per reel, they added.
هذه القصة من طبعة September 02, 2023 من Mint Mumbai.
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