European game generated 38 bln euros in 2023-24 season, study shows

European football study Manchester City players celebrate after Manchester City's Erling Haaland, center, scored his side's second goal during the English Premier League soccer match between Fulham and Manchester City at Craven Cottage, London, Europe’s soccer market grew by 8% in terms of revenue in the 2023-24 season to 38 billion euros ($43.46 billion) with England’s Premier League generating the most, Deloitte said in a study published on Wednesday.

- GNS News Agency, June 19

However, the traditional ‘big six’ clubs in England's top flight reported lower average revenue growth (3%) than other clubs that were in the Premier League in both the 2023-24 and 2022-23 seasons (11%). The study said the growth was largely driven by expansion of clubs’ commercial offerings, which also led to the teams cumulatively generating more than two billion pounds in commercial revenue for the first time. “A focus on stadia development and diversification of commercial revenues led to growth across the European football market in the 2023-24 season,” Tim Bridge, lead partner in Deloitte's Sports Business Group, said.