Above-normal monsoon forecast boosts FMCG firms' rural hopes
Financial Express Mumbai|April 16, 2024
THE PREDICTION OF good rains this year could spur rural recovery, fast-moving consumer goods (FMCG) companies said on Monday after the India Meteorological Department (IMD) forecast an above-normal monsoon this year.
VIVEAT SUSAN PINTO

This is the second forecast of a good monsoon for calendar year 2024. Private weather agency Skymet said last week the country would see normal monsoon rainfall, touching 102% of the longperiod average (LPA). IMD has forecast rainfall at 106% of the LPA.

The prospect of good rainfall is a relief for farmers, companies and consumers alike who have been grappling with uneven rainfall, El Nino conditions and food inflation over the last few years.

The flip side of a normal or above-normal rainfall, say some experts, is the likelihood of flooding in urban and rural areas, which could also hurt the harvest season.

هذه القصة مأخوذة من طبعة April 16, 2024 من Financial Express Mumbai.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة April 16, 2024 من Financial Express Mumbai.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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