Mobile brands mull fee for Google to pre-installits apps
Business Standard|February 08, 2023
Mobile device makers are considering seeking a fee from Google Inc to pre-install its apps on phones as part of pending negotiations to rejig the contentious Mobile Application Distribution Agreement MADA) between the two parties.
Mobile brands mull fee for Google to pre-installits apps

A meeting of key mobile device brands is expected soon to discuss Google’s changes in its app policy and take a final call.

“All options are on the table. As we give Google access to customers, they should pay for that access either as an upfront fee per app or in a revenue-sharing advertising model. It has happened before with other apps, too, which wanted to be preinstalled paid phone brands,” says a top executive in a device company.

هذه القصة مأخوذة من طبعة February 08, 2023 من Business Standard.

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هذه القصة مأخوذة من طبعة February 08, 2023 من Business Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

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