Naik and his friends had driven some 260 kms to witness the swinging deliveries of Mitchell Starc, the classical wristy shots of Shreyas Iyer, the mighty sixes of Heinrich Klaasen, and many other iconic players in action.
Naik was not alone. From Kashmir to Kanyakumari, the country was united by cricket yet divided by the allegiance to SRH and KKR. The buzz around the IPL final in Chennai was marred by the impending Cyclone Remal.
The cricketing extravaganza, with a brand value of $11 billion, turned out to be not just a fiesta for cricket lovers. It became a business opportunity for everyone, from five-star hotels to cafes to street vendors, across the country on Sunday.
When the match started, more than 20 million people were watching it on JioCinema, and another 500-600 million were expected to have seen it on Star Sports. IPL 2023 had registered 505 million viewers on television. SRH were bundled out for 113 at the time of going to press.
In terms of business generated, consider the cases of Praveen Kumar, a vendor selling jerseys outside Chepauk Stadium, and Indian cricket icon Virat Kohli's restaurant chain, One8 Commune. Kumar, who was selling jerseys at 200 each, indicated that his sales doubled on the final day. Meanwhile, the One8 Commune restaurants in Mumbai and Hyderabad were packed on Sunday night.
هذه القصة مأخوذة من طبعة May 27, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 27, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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