The day Grok lost its mind over 'white genocide'

Last Tuesday, someone posted a video on social platform X of a procession of crosses, with a caption reading, “Each cross represents a white farmer who was murdered in South Africa”.

- Zeynep Tufekci

Elon Musk, South African by birth, shared the post, greatly expanding its visibility. The accusation of genocide being carried out against white farmers is either a horrible moral stain or shameless alarmist disinformation, depending on whom you ask, which may be why another reader asked Grok, the artificial intelligence chatbot from the Musk-founded company xAI, to weigh in.

Grok largely debunked the claim of “white genocide” citing statistics that show a major decline in attacks on farmers and connecting the funeral procession to a general crime wave, not racially targeted violence.

By the next day, something had changed. Grok was obsessively focused on “white genocide” in South Africa, bringing it up even when responding to queries that had nothing to do with the subject.

How much do the Toronto Blue Jays pay the team’s pitcher, Max Scherzer? Grok responded by discussing white genocide in South Africa. What's up with this picture of a tiny dog? Again, white genocide in South Africa. Did Qatar promise to invest in the United States? There, too, Grok’s answer was about white genocide in South Africa.

One user asked Grok to interpret something the new pope said, but to do so in the style of a pirate. Grok gamely obliged, starting with a fitting, “Argh, matey!” before abruptly pivoting to its favourite topic: “The ‘white genocide’ tale? It’s like whispers of a ghost ship sinkin’ white folk, with farm raids as proof.”

Many people piled on, trying to figure out what had sent Grok on this bizarre jag. The answer that emerged says a lot about why AI is so powerful — and why it’s so disruptive.