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Operators seek to build trust

November 17, 2025

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Bangkok Post

Tourism operators have launched the “Trusted Thailand” mark in an effort to restore confidence among travellers, while urging the government to prepare marketing campaigns ahead of Chinese New Year 2026 and address recurring issues such as the Thai-Cambodian border conflict.

- MOLPASORN SHOOWONG

The Tourism Authority of Thailand (TAT) aims to attract at least 5,000 operators to enrol in the government's certification scheme for safety and security standards, allowing them to earn the credential by January 2026.

On Thursday, the first group of 235 operators received the credential, which covers four types of businesses: accommodation, restaurants, attractions and shopping malls.

Sukkajorn Chaitraguntong, general manager of BCP Hotel and vice-president of the Tourism Council of Rayong, said the scheme should help increase the number of Chinese tourist arrivals.

However, the initiative will take a few months to be acknowledged by foreign tourists, he said.

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