Many brands are gleeful. For long, brands have wondered how Hermès, a luxury leader, has managed to hold on to its strategy of rarity and snob value at the risk of losing a sale. Some industry watchers are worried, as American judges are famously pro-consumer.
In March, the plaintiffs Tina Cavalleri and Mark Glinoga filed a suit in San Francisco, California, stating Hermès was indulging in the "unlawful practice of tying".
This means it made its customers purchase smaller products such as shoes, scarves, ties and costume jewellery before being allowed to purchase one of their two mega products, the Birkin bag or the Kelly purse. Both the Birkin and Kelly have been the subject of various books, blogs and films, thanks to the almost mythical marketing Hermès employs to promote them. The waitlist for a Birkin and Kelly can go into several months or years, giving rise to a famous saying, "You don't choose an Hermès bag, it chooses you."
هذه القصة مأخوذة من طبعة May 05, 2024 من THE WEEK India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 05, 2024 من THE WEEK India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Ram temple not an issue in south
Much has been said this election season about the alleged north-south divide.
Haute and sweaty
In Mumbai, where I live and work, there is a severe heatwave going on. The highest temperature this month has been 40 degrees, sweltering and humid for the coastal city.
MOVE AWAY MARY!
In many parts of the world,unique names are becoming popular
CALL OF THE WILD
Tejas Thackeray, the younger son of former Maharashtra chief minister Uddhav Thackeray, shares his passion for wildlife conservation and photography
CEPA and beyond
Bilateral trade between the UAE and India has grown almost 16 per cent year-on-year, touching $84.5 billion
Brash and raw
When I chanced upon Raj Narain, who humbled Indira Gandhi
Lone voice of dissent
“I am keen to invite Parakala [Prabhakar] to Mumbai… What do you think? Do you know him?” A friend asked. No, I don’t know the man. And no, it is not a good idea to invite him, unless you want to invite trouble, I replied.
Modi and the Muslim syndrome
I have long been intrigued by the prime minister’s desire to hug every passing sheikh and sultan and his contrasting contempt for the ordinary Indian Muslim.
Assam Rifles not trained to guard borders; need separate force for Manipur border
Imphal is blanketed in darkness. The sun has set a little too soon in the valley, but N. Biren Singh is yet to call it a day.
SPOTLIGHT ON THE SENTINELS
Manipur government wants the Assam Rifles replaced, but the Union home ministry is focused on upgrading infrastructure and connectivity before deciding who guards the state