Brick-and-mortar shops have evolved to add online shopping and purchase options, meeting customers where they are. One luxury brand is taking that philosophy a step further.
Range Rover House was conceived to court well-to-do owners with a global series of invite-only luxury experiences at some of the world's top destinations. Multimillion-dollar homes perched on the edge of the Pacific Ocean, Mediterranean playgrounds for the rich and famous, a world-renowned historic English estate and the best ski resorts in the world are among the locales.
"As the proud creators of modern luxury, Range Rover House serves as a platform to provide our clients with a curated lifestyle experience which embodies the Range Rover brand. Through a global platform of over 20 events in some of the world's cultural destinations, from St. Tropez to Abu Dhabi and California, we have offered our clients a truly luxurious experience that far surpasses the traditional showroom or test drive," Geraldine Ingham, global managing director of Range Rover, told Newsweek. Only Range Rover, Range Rover Sport, Velar and Evoque SUV owners receive invitations to experience the Houses. Getting a golden ticket allows guests to experience fine food, elite hospitality, unique test drives and the ability to purchase a special edition model, which is exclusively available to attendees.
Each of the Houses is made to feel like a sanctuary. On-site massages and other wellness activations are paired with seminars by Land Rover brand ambassadors, art exhibitions and other curated experiences. Guests can also visit the Range Rover Design Suite, where they can customize a new model and order it.
هذه القصة مأخوذة من طبعة April 12, 2024 من Newsweek Europe.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 12, 2024 من Newsweek Europe.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Most Loved Workplaces 2024
THE WORLD'S MOST LOVED WORKPLACES ARE REMARKABLE FOR A variety of reasons.
Maya Hawke
MAYA HAWKE WEARS MANY HATS: ACTOR, WRITER,SINGER. BUT FOR Hawke, everything comes down to words.
Jacob Anderson
ANNE RICE'S NOVEL INTERVIEW WITH THE Vampire has a rabid fan base, intensely protective of the story and any adaptations of it.
VOTES OF NO CONFIDENCE
Why recent U.K. election results will ring alarm bells for Joe Biden
BIDEN'S BATTLEGROUND ELECTION
A small number of Democrats PROTESTING the president's support for Israel's war in Gaza could PREVENT him from winning a second term
'It's Time to Treat Addiction Like Cancer'
Both are serious illnesses but, unlike those struggling with substance use disorders, didn’t face shame and stigma when seeking help over my tumors
Could Influencers Survive a Tik Tok Ban?
With some content creators able to make good money from views and brand collaborations on the app, losing access to it could come ata high price
All Welcome, Except Some
A Chinese foreign agent is behind an Asian American parade in New York City with Mayor Eric Adams, but not everyone is invited
The Invisible Scars Of War
The ongoing conflict with Russia has left 10 million Ukrainians affected by mental health conditions. Now, a community-led program is giving citizens the tools they need to help them overcome their trauma
Navigating New Horizons: Tayca's Tech Innovation
Amidst evolving global markets and demographic shifts, Tayca Corporation harnesses cutting-edge Japanese technology to stay at the forefront, leading in innovation and adapting to changing economic conditions.