The Cents of Sustainability
The PEAK Singapore|January - February 2024
Soneva’s CFO Bruce Bromley shares why every chief financial officer should also be the chief sustainability officer in purpose-driven companies.
GRACE MA
The Cents of Sustainability

Soneva’s Bruce Bromley is a man of many hats. Besides being the deputy CEO and CFO of the luxury resort group, he oversees the group’s philanthropic arm, the Soneva Foundation. The foundation supports developing projects with a positive environmental, social, and economic impact.

The former hedge fund manager used to be a regular Soneva guest until an impact investment project to distribute fuel-efficient stoves to villages in Myanmar led Bromley to cross paths with Soneva’s founder, Sonu Shivadasani.

In 2012, he joined the Soneva team. The project has now run for nine years under the Soneva Foundation, generating five excess carbon credits per stove per year. The excess credits are sold, and the revenue is ploughed back into the foundation — a circular strategy favoured by Bromley as it ensures that sustainable decisions are supported by sound bottom-line principles and vice versa.

He says: “We take it that we have a budget of zero, but we still manage to do initiatives like these because we have to create a business case out of every sustainability project.

“If corporate and sustainability strategies are parallel, at some point, they’re going to diverge, and you will have a conflict in decision-making. When you integrate them, there’s none of that conflict; whatever investments we make must be sustainable, and whatever sustainable investments we make have to be profitable.”

CREATIVE SOLUTIONS

هذه القصة مأخوذة من طبعة January - February 2024 من The PEAK Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January - February 2024 من The PEAK Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من THE PEAK SINGAPORE مشاهدة الكل
Plum Job
The PEAK Singapore

Plum Job

In this home belonging to a young family, design principal Gwen Tan of Studio iF sought to capture the beauty and ephemerality of Japan's plum blossom season.

time-read
3 mins  |
October 2024
Braveheart
The PEAK Singapore

Braveheart

Syed Ahmad Bin Abdul Rahman Alhabshee ponders his legacy as one of Singapore's few woodworking craftsmen.

time-read
3 mins  |
October 2024
A New Dawn for Sake in Singapore
The PEAK Singapore

A New Dawn for Sake in Singapore

More Singaporeans are entering sake breweries and shaking things up. The Peak explores how these trailblazers are reimagining the age-old drink one grain at a time.

time-read
6 mins  |
October 2024
Summer Bliss
The PEAK Singapore

Summer Bliss

In the words of one Belinda Carlisle, \"heaven is a place on earth\" - when you're test-driving the facelifted Rolls-Royce Cullinan in sun-kissed Ibiza, that is.

time-read
3 mins  |
October 2024
Greek Expectations
The PEAK Singapore

Greek Expectations

Who says jewellery houses and \"it\" bags don't go together? Not in Bvlgari's case, asserts its new creative director of leather goods and accessories, Mary Katrantzou.

time-read
4 mins  |
October 2024
Micro in Size, Mighty at Heart
The PEAK Singapore

Micro in Size, Mighty at Heart

Home-grown Vario grew from a hobby strap business into a promising watch brand within eight years-all because its founder, Ivan Chua, dared to dream.

time-read
4 mins  |
October 2024
More Than a Pretty Face
The PEAK Singapore

More Than a Pretty Face

Richard Mille ups the ante on colour science by introducing two vibrant new shades to the formidable RM 65-01 Automatic Split-Seconds Chronograph.

time-read
3 mins  |
October 2024
IN THE STYLE OF
The PEAK Singapore

IN THE STYLE OF

EVEN AS THE HOROLOGICAL WORLD CONTINUES TO REFERENCE ART AND DESIGN MOVEMENTS, WATCHMAKERS NEVER FAIL TO SURPRISE WITH NEW AND SOMETIMES MIND-BLOWING INTERPRETATIONS.

time-read
4 mins  |
October 2024
Raising the Roof
The PEAK Singapore

Raising the Roof

Meet Raphael Yee, the fresh-faced CEO using AI to break design norms and change how homes are seen in Singapore.

time-read
2 mins  |
October 2024
Room to Grow
The PEAK Singapore

Room to Grow

The executive chairman of LHN Group has a strategy to turn Singapore's old spaces into new opportunities and fuel economic renewal.

time-read
4 mins  |
October 2024