ESSENCE OF THE TERROIR
Prestige Singapore|March 2024
Martell introduces the Single Cru collection in a tribute to the distinctiveness of the region's varying terroir. Prestige visits the brand's home in France to immerse in the savoir-faire of the house and beauty of the spirit.
ESSENCE OF THE TERROIR

For over 300 years, Maison Martell has been pioneering and refining the art of cognac-making. Until now, its labels have all been exquisite blends of eaux-de-vie - from its world-renowned signature Noblige, VSOP, Cordon Bleu and Chanteloup XXO, to rare and ultra-limited editions made from top-notch eaux-de-vie selections and special ageing processes.

Marking a new chapter in its history, the oldest of the Grand Cognac houses broke with tradition recently to launch the Single Cru collection. Featuring cognacs of single origins instead of multi-estate blends, it presents an aromatic exploration of each of the four terroirs within the Cognac region: Fins Bois, Borderies, Petite Champagne and Grande Champagne. These sub-regions contribute to a total of six bottles that make up, in ascending order of exclusivity, the Discovery, Aged and Vintage Editions of this collection.

A MASTERCLASS IN COGNAC PRODUCTION 

After flying into the town of Cognac from Paris, Prestige spent two full days discovering not just the exquisiteness of these new crus, but also the passion of the cellar masters, blenders and mixologists.

On the afternoon of the press group's arrival, we were welcomed into the Martell headquarters where we lunched at the highest point in town, the rooftop bar of Indigo, which boasted a glorious 360-degree view of the old town centre and the famous Charente river that's the source of life to the region's vineyards. After knocking back several refreshing cognac-blended cocktails, we were whisked away to the brand's iconic estate in Gallienne, nestled in the Broderies sub-region (or terroir). What greeted us within a large hall lined with distilling equipment was a long row of tables beautifully decorated with plants and fruit.

The agenda: A mini masterclass in cognac production, and a tasting session of the Discovery Edition.

هذه القصة مأخوذة من طبعة March 2024 من Prestige Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2024 من Prestige Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

المزيد من القصص من PRESTIGE SINGAPORE مشاهدة الكل
Detox With A Side Of Botox?
Prestige Singapore

Detox With A Side Of Botox?

Wellness hotels and resorts have always been more about stress relief and sensory indulgence than scans and stem cells, but a growing number are transforming into medical wellness destinations, with science-backed therapies accompanying typical spa offerings.

time-read
6 mins  |
May 2024
ELECTRIC LUXE
Prestige Singapore

ELECTRIC LUXE

Mercedes-Benz combines advanced technology, personalisation and sustainability with its all-electric fleet to transform urban mobility in Singapore.

time-read
3 mins  |
May 2024
NO HOLDS BAR
Prestige Singapore

NO HOLDS BAR

Innovation is rife in Singapore’s competitive cocktail scene.

time-read
4 mins  |
May 2024
SADDLE UP
Prestige Singapore

SADDLE UP

Saut Hermès 2024 puts the French luxury company's fine craftsmanship and savoir faire in its toughest arena yet the competition ring.

time-read
5 mins  |
May 2024
RHYTHM OF TIME
Prestige Singapore

RHYTHM OF TIME

Adorned withfairies and ballerinas, these Poetry of Time timepieces by Van Cleef Arpel: mi the passage of the hours, minutes __and seconds, creating a meditative experience. The delicate figures h It of h f skilled work by the h i oe are the result of hours of skilled work by the house’s artisans, including gem-setters, enamellers and engravers. Beyond beauty on ne surface, mechanical movements drive their exceptional horological features, such as jumping hours and retrograde time-indicating hands. i

time-read
1 min  |
May 2024
TRACING TREASURES
Prestige Singapore

TRACING TREASURES

The Chanel Patrimoine is a space dedicated to the maison’s most precious fine jewellery and timepieces. Just as priceless are the stories embedded in each creation.

time-read
3 mins  |
May 2024
MISSION TO ASTONISH
Prestige Singapore

MISSION TO ASTONISH

Tiffany Co CEO ANTHONY LEDRU takes the brand back to its roots by reaffirming its position as a high jewellery heavyweight.

time-read
6 mins  |
May 2024
EX MACHINA
Prestige Singapore

EX MACHINA

Established jewellery maisons continue to introduce technical breakthroughs in their collections while finding middle ground with age-old practices.

time-read
6 mins  |
May 2024
AMONG THE STARS
Prestige Singapore

AMONG THE STARS

THERE'S PLENTY TO IN COUTURE TO CELEBRATE THIS SEASON, WHETHER IT'S HONOURING THE SALON, PAYING TRIBUTE TO PLAY OR HAVING THE BUTTON TAKE THE LEAD.

time-read
5 mins  |
May 2024
RISE & SHINE
Prestige Singapore

RISE & SHINE

In an intense sharing session with the high-flying women from SCCCI's Career Women's Group, Prestige uncovers the hidden levers of success.

time-read
7 mins  |
May 2024