For the longest time, Maruti Suzuki has steered clear of even nudging the Rs 20 lakh mark with its cars. But the Grand Vitara has changed all that for the company. And with the Maruti Suzuki Invicto, it has taken things up by a notch. On-road prices for the top-spec trim will be well above the Rs 30 lakh mark, which takes Maruti Suzuki into what really is uncharted territory for the brand.
Crucially though, this isn't some untested product. It is a badge-engineered Toyota Innova HyCross. While this status has invited criticism from sections of the automotive media, I think decisions like these are business decisions first and foremost. A Maruti Suzuki Invicto exists because Maruti Suzuki customers are willing to pay the premium today.
Where Maruti has played it smart is when it comes to the variants and features on offer. Things like the powered ottoman and ADAS suite are given a miss. Maruti Suzuki has opted to offer only the strong hybrid powertrain with the Invicto and ignored the petrol-only powertrain option - a good move considering the purely petrol model of the HyCross isn't really setting sales charts on fire with its lacklustre fuel economy and poorly equipped cabin.
What little there is in terms of differentiation can be found at the front and rear of the Invicto. The front fascia is reworked, the Nexa signature DRLs are present, the headlights have a different shape and the tail lights get a different signature as well. I think this Nexa treatment makes it look just a bit nicer than the HyCross.
هذه القصة مأخوذة من طبعة August 2023 من Man's World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2023 من Man's World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Royal Enfield Himalayan Glimpses Of A Faster Future
The second-gen ADV excels in most departments, shows promise in a few, and raises a rather interesting question: why doesn't Royal Enfield make faster and sportier motorcycles?
Why Men Won't Talk About Cosmetic Surgery
While more and more men are visiting aestheticians for invasive treatments, most are still hesitant to talk about it
How Skinny Is Too Skinny?
We're only talking about your jeans, gentlemen
STEERING PANERAI'S COURSE ALESSANDRO FICARELLI CHARTS NEW WATERS
As the vaunted brand's Italian heritage puts on a show at Geneva this spring, we take a closer look at one of the minds behind their latest launches and charismatic storytelling chops, at sea and back on dry land
TRACKING TIME WATCHES AND WONDERS 2024 SPECIAL
WHEN IN GENEVA....
20 Young Talents to Watch Out For
Till a few years ago, India's sporting clout was synonymous with cricket and restricted to a handful of names outside of it. That's no longer the case. We're witnessing a sporting revolution brewing, where a country of over a billion is finally showing its unlimited reserve of extraordinary talent, across the playing field. Leading the charge are these remarkable individuals, who are shaping the narrative for future generations and telling you that sports is serious business on home turf
SHOULDERING A BILLION DREAMS
Silver, Bronze, Gold? Will the third time be a charm for the champion shuttler?
Summer Notes
Scents that will make people ask what you are wearing!
My Battle With Anxiety
How It Started; How It Is Going
Newest In Niche Travel A Cool Trip To Attend Your Favourite Gig
A growing number of young Indians are traveling abroad to attend concerts, races, and various other kinds of live events