The Watch Party Rages On
GQ US|December 2023 - January 2024
An emoji Rolex, a neon Blancpain, a Spider-Man Audemars Piguet: Old-school watchmakers are entering a wild new era
CAM WOLF
The Watch Party Rages On

AT THIS YEAR's edition of Watches and Wonders, the massive Geneva trade show where many of the world's finest brands debut their novelties, nearly every conversation I had took the same detour: So, someone would lean in conspiratorially, what do you think of the Emoji Rolex? The watch, which adds positive affirmations and exclusive emojis to the Crown's prestigious Day-Date, was so out of left field for the staid Rolex that many people reacted just as Max Büsser, founder of the Swiss luxury watchmaker MB&F, did on a recent call. "Did they all take acid?!" But it turned out that what's officially known as the Puzzle Dial Day-Date was only the beginning of the watch industry's new vibes era. Even super-collectors like John Mayer are feeling the wave. As he recently told me, "We're in a golden era of watches that I'm having a really fun time wearing."

هذه القصة مأخوذة من طبعة December 2023 - January 2024 من GQ US.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة December 2023 - January 2024 من GQ US.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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