Good music reaches your ears. Great music goes right for your heart. But for either to happen these days, it has to take some pretty twisted routes to find you.
New sounds are reaching more listeners as soundtracks on Instagram Reels, or even the soundtrack of a TV show instead. Gigs are being held in the Metaverse. More artists, often separated by several international borders, are collaborating online. If a song's catchy hook goes viral, you're likely to hum it all day but never hear the rest of it. Songs rarely last longer than three minutes. Lyricist Kausar Munir observes that songs usually had three verses and a chorus. "Now, it's one chorus or verse or bridge and you're done," she says. Everyone's moved on to the next track.
Munir is hoping the soundscape widens even more, with Coke Studio Bharat, a new platform for music, for which she has created a line-up of 50 musicians, along with musician and songwriter Ankur Tewari.
See how Indian musicians from diverse genres are navigating new sounds, new platforms, new collaborations, and eager new ears.
How folk music is staying timeless and trendy
Rashmeet Kaur
Rashmeet Kaur, 28, moved to Mumbai from Punjab seven years ago to pursue playback singing. She has sung for films and web series, she'll be on Coke Studio Bharat too. She still calls herself a Punjabi folk singer. "Folk songs are timeless," she says. "Whenever a modern interpretation of a folk song gets popular, people start rediscover the genre. The younger generation gets acquainted with a style that was thought to be a fading."
Her song Nadiyon Paar, which featured in the 2021 film, Roohi, retained its folk elements and found similar success. But it's the way people find and consume music today that's given folk music a boost, she says. "10 years ago, I would not have had as many paths to popularity," she says.
هذه القصة مأخوذة من طبعة February 18, 2023 من Brunch.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 18, 2023 من Brunch.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Photos or pulp fictions?
Gauri Gill's portraits showcase ordinary folks, doing ordinary things, but wearing extraordinary masks. See why the quirky series offers more than what meets the eye
Hear it from a reliable sauce
Kikkoman launched a dark soya sauce for the Indian market after realising that Indians expect Chinese and pan-Asian dishes to have a rich, dark colour. It mimics the taste profile of the flagship Kikkoman soya but has a different colour.
He says, she says
Best friends, partners and actors Shweta Tripathi Sharma and Chaitnya Sharma answered the same questions in their first joint interview. The results: Couple goals
Against the machine
AI is already behind little tunes we hear every day. Could it create the next hit? Composers and engineers listen in
YOLO, so why go solo?
Films and shows are overrun with lone wolves. One fighter against all odds. One hero doing it all. Bea team player, maybe?
Get your vision tested here
Vision boards are great tools for those dreaming of anew job ora killer body. Don't just tack pics on toa wall. Here's how to doit right
Are You Of Week Mind?
You can't speed up fitness. Skincare is a slow process. Even learning a skill can take a year. Try unhacking for a change
A case of myth direction
Nutritional data is changing all the time. So, advice often seems contradictory and sketchy. Is breakfast essential? Is red meat evil? What's wrong with soy? Here's where science stands on the big questions
No kids on the block
Being childfree can be just as rewarding as having a big family. Those who've made the choice say there's no guilt, no regret. There are, however, bold new challenges. Take a look
Shes making her point
She calls herself Dot. She's anything but insignificant. Meet Aditi Saigal, viral at 18, actor by accident, musician for life, determined to try it all
