COVID-19 AND RUSSIA'S INVASION OF UKRAINE have deepened fragmentation and the emergence of competing geopolitical blocs; a new geopolitical world order is coming more clearly into view. War in a European theatre is not something that civilised society has considered in over 60 years and Russia's "special military operation" is the largest, most dangerous military mobilisation in Europe since WWII. How would this bode for a brand that has such close relations with the Armed Services? Augustman caught up with Alessandro Ficarelli, Chief Marketing Officer of Panerai, to talk about marketing communications in an age of political correctness and what watch lovers really want out of a brand like Panerai.
Panerai has been an incredibly masculine brand with the likes of pop cultural influences including Daylight and The Expendables - tell us more about the new, more refined approach for the brand with the Due.
هذه القصة مأخوذة من طبعة Issue 186 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Issue 186 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Forces Of Nature
Two strategically released pieces in Grand Seiko’s Watches and Wonders Geneva repertoire of novelties promise an exciting future for the Japanese Manufacture.
Let A Thousand Flowers Bloom
Roku Gin Sakura Bloom Edition invokes Japan’s cherry blossom festival exquisitely.
A NATIONAL TREASURE
THE AVERAGE SINGAPOREAN REMEMBERS DR. ONG KENG SEN FOR DIRECTING THE POPULAR 1996 LOCAL FILM ARMY DAZE, BUT THE CULTURAL MEDALLION LAUREATE IS NOW PLAYING A HUGE PART IN FACILITATING OUR SOCIETY’S MATURATION IN ARTS, CULTURE AND SOCIAL JUSTICE.
With Delicious Precision
THE MADE OF MAKERS CAMPAIGN by Jaeger-LeCoultre is a groundbreaking new campaign in which the Manufacture collaborates with artists and artisans from outside the world of watchmaking.
LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX
Augustman met Professor Brian Cox at Watches and Wonders Geneva as he presented the new IWC Schaffhausen Portugieser Eternal Calendar. Existentialist questions around time and existence followed in our exclusive interview.
AN EYE FOR ICON
THE SYNONYM FOR ‘CONTEMPORARY INTERPRETATION OF ARCHIVAL EMBLEMS’ MIGHT VERY WELL BE KIM JONES.
THE KEEPER OF MEMORIES
A conversation with French master perfumer Daphné Bugey details what exactly makes fragrances so powerful. Layered between each olfactive note is a memory tucked within.
FROM SHANGHAI WITH LOVE
Junior The Pocket Bar invokes the nocturnal glamour and grit of 1930s Shanghai with its latest iteration.
Much Preferred
Prefer is putting forward a very strong case for a bean-free coffee revolution.
A CENTURY OF CRAFTSMANSHIP
Celebrating a legacy of luxury with Wes Anderson’s cinematic flair, Montblanc rediscovers the timeless elegance of its iconic Meisterstück fountain pen.
