SAINT LAURENT HAS taken over a historic building that boasts a restored Haussmannian facade on the revered Avenue des Champs-Élysées in Paris, debuting a fresh aesthetic concept which fuses the building's original architectural elements with the artistic legacy of the Couture house. "I wanted to realise one of Yves Saint Laurent's wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées," says the House's Creative Director Anthony Vaccarello.
Indeed, having invigorated the menswear scene for the better part of the last decade, Vaccarello offers an interpretation of the brand's genes expressed in a play between raw and refined finishes over four floors, with massive marble shelves affixed to cement walls, and luminous light panels reflecting off of the pared-back floors.
The arrival of Saint Laurent in a space steeped in history juxtaposes a new interpretation of modern luxury, while the striking, luminous interior features a series of unique spaces that flow naturally and create an engaging experience for clients.
هذه القصة مأخوذة من طبعة Issue 198 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Issue 198 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Forces Of Nature
Two strategically released pieces in Grand Seiko’s Watches and Wonders Geneva repertoire of novelties promise an exciting future for the Japanese Manufacture.
Let A Thousand Flowers Bloom
Roku Gin Sakura Bloom Edition invokes Japan’s cherry blossom festival exquisitely.
A NATIONAL TREASURE
THE AVERAGE SINGAPOREAN REMEMBERS DR. ONG KENG SEN FOR DIRECTING THE POPULAR 1996 LOCAL FILM ARMY DAZE, BUT THE CULTURAL MEDALLION LAUREATE IS NOW PLAYING A HUGE PART IN FACILITATING OUR SOCIETY’S MATURATION IN ARTS, CULTURE AND SOCIAL JUSTICE.
With Delicious Precision
THE MADE OF MAKERS CAMPAIGN by Jaeger-LeCoultre is a groundbreaking new campaign in which the Manufacture collaborates with artists and artisans from outside the world of watchmaking.
LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX
Augustman met Professor Brian Cox at Watches and Wonders Geneva as he presented the new IWC Schaffhausen Portugieser Eternal Calendar. Existentialist questions around time and existence followed in our exclusive interview.
AN EYE FOR ICON
THE SYNONYM FOR ‘CONTEMPORARY INTERPRETATION OF ARCHIVAL EMBLEMS’ MIGHT VERY WELL BE KIM JONES.
THE KEEPER OF MEMORIES
A conversation with French master perfumer Daphné Bugey details what exactly makes fragrances so powerful. Layered between each olfactive note is a memory tucked within.
FROM SHANGHAI WITH LOVE
Junior The Pocket Bar invokes the nocturnal glamour and grit of 1930s Shanghai with its latest iteration.
Much Preferred
Prefer is putting forward a very strong case for a bean-free coffee revolution.
A CENTURY OF CRAFTSMANSHIP
Celebrating a legacy of luxury with Wes Anderson’s cinematic flair, Montblanc rediscovers the timeless elegance of its iconic Meisterstück fountain pen.
