IF YOU WANT TO VISIT a museum that gives you some of the deepest insights into the modern world, I highly recommend Lucerne’s Verkehrshaus der Schweiz, or Swiss Museum of Transport. An exhibit there shows the evolution of Swiss transportation, which connects people and places over some of the most rugged terrain in the world. I was especially fascinated by how they’ve developed and kept improving mountain trains and cable cars, some of which reach the peaks of Europe’s highest mountains.
The Swiss have always been proud of their transportation systems. I would be, too, if I were Swiss. Their train rides — all of which are immaculately punctual — offer some of the most spectacular views I’ve ever seen. There were azure lakes, verdant valleys, and magnificent snow-capped mountains. Those ads featuring Roger Federer and Trevor Noah for the Grand Train Tour of Switzerland do it some justice, but still doesn’t quite capture the full majesty of the experience. It was after one such awe-inspiring ride, through central Swizerland from Lucerne to Interlaken, that I felt the need to speak to the people behind Swiss transportation.
With some help from the Singaporean chapter of the Swiss Tourism Board, I was able to secure a conversation with Swiss Travel System CEO Maurus Lauber.
Swiss Travel System is the voice of Swiss transportation to audiences outside of Switzerland. Their shareholders include Swiss Federal Railways (SBB), Switzerland Tourism (ST), and five private railway companies.
And true to form, my 4pm (Singapore time) interview with Mr. Lauber began about two minutes ahead of schedule.
هذه القصة مأخوذة من طبعة Issue 201 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Issue 201 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Leading The Conversation
Unveiled At This Year’s Watches And Wonders Geneva, The New Oyster Perpetual Cosmograph Daytona, With Its Lustrous Mother-of-pearl Dials, Adds A New Dimension Of Luxury To The Codes That Define The Daytona.
Merging Classic Cool With Cutting-Edge Innovation
Inspired by its 1963 racetrack origins, the new Carrera Chronograph embodies a legacy of speed and elegance, now reimagined for the modern man.
A Century Of Craftsmanship
Celebrating a legacy of luxury with Wes Anderson’s cinematic flair, Montblanc rediscovers the timeless elegance of its iconic Meisterstück fountain pen.
Forces Of Nature
Two strategically released pieces in Grand Seiko’s Watches and Wonders Geneva repertoire of novelties promise an exciting future for the Japanese Manufacture.
Let A Thousand Flowers Bloom
Roku Gin Sakura Bloom Edition invokes Japan’s cherry blossom festival exquisitely.
A NATIONAL TREASURE
THE AVERAGE SINGAPOREAN REMEMBERS DR. ONG KENG SEN FOR DIRECTING THE POPULAR 1996 LOCAL FILM ARMY DAZE, BUT THE CULTURAL MEDALLION LAUREATE IS NOW PLAYING A HUGE PART IN FACILITATING OUR SOCIETY’S MATURATION IN ARTS, CULTURE AND SOCIAL JUSTICE.
With Delicious Precision
THE MADE OF MAKERS CAMPAIGN by Jaeger-LeCoultre is a groundbreaking new campaign in which the Manufacture collaborates with artists and artisans from outside the world of watchmaking.
LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX
Augustman met Professor Brian Cox at Watches and Wonders Geneva as he presented the new IWC Schaffhausen Portugieser Eternal Calendar. Existentialist questions around time and existence followed in our exclusive interview.
AN EYE FOR ICON
THE SYNONYM FOR ‘CONTEMPORARY INTERPRETATION OF ARCHIVAL EMBLEMS’ MIGHT VERY WELL BE KIM JONES.
THE KEEPER OF MEMORIES
A conversation with French master perfumer Daphné Bugey details what exactly makes fragrances so powerful. Layered between each olfactive note is a memory tucked within.