Staying Grounded

Living DNA reshapes the language of contemporary interiors through the use of luxurious rugs and modern home decor

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Rugs often serve as the silent foundation of a space—unassuming at first glance, yet capable of transforming a room's atmosphere entirely. For Singapore-based brand Living DNA, this belief has guided a quiet but deliberate journey since its founding in 2015.

Rooted in a design-first philosophy, Living DNA has steadily grown from a passion for handcrafted textiles into a thoughtful presence within the world of interiors. Its collection of rugs, each piece crafted by skilled artisans using time-honoured techniques, is grounded in material honesty and a contemporary sensitivity. The result is a curated collection that feels both enduring and current, tailored for homes, hotels, and commercial environments alike.

The process behind each piece is defined by a quiet clarity: streamlined, collaborative, and intentional. Beyond the brand's catalogue, which now spans over 150 rug designs, much of its strength lies in adapting to different design languages, whether through ready-made pieces or bespoke solutions developed in conversation with architects and designers.

Today, the brand operates two showrooms in Singapore, including one in a heritage shophouse on Keong Saik Road. More than just a place to browse, this space reflects the values that have shaped the brand's first decade: a respect for materiality, a love for quiet beauty, and an ongoing dialogue between craft and contemporary living.

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